Entries Tagged ‘Emarketing’:

Marketing: What You Really Need Vs. What You Think You Want

Clients approach me all the time saying, “Tell me what I need to do to market my services.” I ask, “What do you mean?” They say, “Tell me how to blog/podcast/what to say on my website,” (fill in your own specific here). That’s when I know they lack the one thing without which they’ll never [...]

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Are You Sabotaging Your Marketing Success?

What?!? Sabotage your own success? Who would do that? Well, you’d be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat.
Yes, they may be running ads that are pulling in leads or customers. And yes, they may be writing a regular column [...]

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Are You Guilty Of Interruption Marketing?

You muted the commercials on the TV last night because you
were fed up with interruption marketing. Ditto if you went through your mail to find most of it is junk. Ditto again, if a stranger phoned you (usually at dinner time) asking you to answer a survey, or give to yet another worthy cause.
Interruption marketing [...]

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Advertising Marketing Online

The websites below offer the best in advertising marketing
online, marketing, advertising, internet marketing and
advertising, email marketing, online advertising, free
advertising and more.
You can have the greatest product in the world, but if no one
knows about it who cares. There are many ways to market and
advertise your products, both online and offline. Newspaper,
radio, magazines, flyers, ezines, banners, [...]

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17 Important Points To Consider Before You Hire A Law Marketing Consultant

As we fast approach the new year, many firms are preparing to launch their 2006 marketing efforts. If you’re thinking about hiring a marketing specialist, make sure you consider these 17 key points.
1. Objective Advice. Consultants who are paid fees are more likely to give you unbiased advice than consultants who earn commissions based on [...]

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12-month 2005 Marketing Calendar That Boost Sales

The following is my 12-month promotional marketing calendar. Keep it handy, as you’ll need to refer to it throughout the coming year when forecasting your promotional messages. By no means is this list exhaustive. In fact, you should add to it based on your industry-related activities. There are many holidays throughout the year that may [...]

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6 Article Marketing Smarts: How To Get More Reprints And Exposure

Article marketing is the latest buzzword for marketers looking to promote their sites and products online. But how do you measure the success of your article marketing campaign?
It probably depends on what you expect your article to achieve for you – better branding, more sales, or more publicity.
One way to measure article performance is to [...]

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5 Ways To Market Your Business For Free – Part III – The Bonus Method

Like article writing, press releases, joint ventures, and search engine marketing, you can make this the only method that you use to promote your business, and it’s highly effective. Although it takes a little while to set up correctly, it’s also free.
Start an affiliate program for your business.
An affiliate program will do several things for [...]

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5 Ways To Market Your Business For Free – Part I

Getting traffic and sales to your site can be a constant struggle. I know that I am bombarded with marketing information day in and day out offering me the “next big thing”.
However, there are some marketing methods that always work. That’s why I stick with the classics.
You can use these methods to build more traffic [...]

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5 Tips To Help You Identify WHO To Market To

If you have your own small business, it’s important to decide exactly who you will be marketing your products or services to. After all, you probably don’t have the time or the money to market to everyone. And even if you did, it is not recommended.
You’ll want to select what is called a “target audience.” [...]

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