Most people go though there lives and make decisions every day based on whatever motivates them to take that decision. If they are hungry they will be motivated to eat, what they eat will be decided on how motivated they are to eat healthily or just grab some junk food or they may be limited by what’s available.

When we go to work we do it for some sort of motivation, we may need the money but not like the job, we may love the job and the money doesn’t matter. When we are faced with choices it’s usually some sort of motivational thought that helps us decide what choices to make whether it is conscious or sub-conscious. This can usually be seen to good effect in a supermarket where the layout and manner that the goods are displayed will sub-consciously motivate buyers into certain buying habits so as to increase sales of certain products.

By tapping into these motivational triggers then it’s possible to lead the customer towards a decision which hopefully is the one you want in your sales letter or advertising material.

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1. People want to make more money. They may want to start their own business, get a higher paying job or invest in the stock market. This will make them feel successful. Money is a great motivator as it can create an image in a person’s mind of a better lifestyle or more glamorous life or freedom from debt etc.

2. People want to save money. They may want to invest for the future or save for a big purchase. This will make them feel more secure. People like to think they are getting a bargain, they are being responsible they can pay there way be having funds available.

3. People want to save time. They may want to work less and spend time enjoying life’s pleasures. This will make them feel more relaxed. By saving time the people can be led to feel there lives will improve, they will have a better quality of life, more time for family say or more time to study for a better job or just to do there current one more effectively and so command more money.

4. People want to look better. They may want to lose weight, tone their body, or improve their facial features. This will make them feel more attractive. By tapping into the basic mating instincts of people then looking, feeling and appearing better will give them more confidence and enable to find a mate. Basic but true.

5. People want to learn something new. They may want to learn how to change their car oil or build a deck. This will make them feel more intelligent. If people are motivated to improve themselves and appear more independent through need or just because they like to then helping to achieve this will meet there needs.

6. People want to live longer. They may want to get in shape, eat better or gain extra energy. This will make them feel healthier. Again the basic survival and mating instincts cut in here. Appealing to these triggers will draw people who feel they need to improve there health or look better for vanity reasons or just because they want to be healthier.

7. People want to be comfortable. They may want to relive aches and pains or want to sleep in a more comfortable bed. This will make them feel relieved. People who are motivated by a need to relive personal suffering of some sort will respond to this trigger.

8. People want to be loved. They may not want to be lonely anymore or want to start dating again. This will make them feel wanted. It is the old mating instinct again. Human beings are generally gregarious and want company. Being alone and unloved is very un-appealing so using this trigger will appeal to those people.

9. People want to be popular. They may want to be a famous celebrity or be more popular in school. This will make them feel praised and admired. Andy Warhol’s quote of people wanting there 15 minutes of fame is even more relevant in this world of instant personal online publishing and reality TV shows.

10. People want to gain pleasure. They may want satisfy their appetite or sexual desires. This will make them feel more fulfilled. Pleasure is again a very basic instinct so using this trigger can invoke a powerful response.

Generally sex, wealth, health, popularity, intelligence are basic emotions that people respond to on an often unconscious basic level and the reality of how they can get these can go out of the window. As long as you have to answer to the problem of how to achieve these then your customers will respond favorably.

More free copywriting course tips are available at www.copywritingtip.com, where you can also find out how to increase you sales by up to 917% just like one of the clients of Bob Serling did after he applied Bob’s step by step Power copywriting for the Internet copywriting course program.

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